Education is the Key to Combating Affiliate Fraud
This is Part One in a two-part series about how eBay is mounting efforts to up fraud detection and combat illegal and unethical behavior. The eBay Partner Network has seen fraud from the perspective of...
View ArticleEducation is the Key to Combating Affiliate Fraud (Part 2)
This Part Two of a two-part series about how eBay is mounting efforts to up fraud detection and combat illegal and unethical behavior. Policing fraud is time consuming, difficult and a never ending...
View ArticleClik here to view.
PMA Industry Report: Econsultancy Lead Gen Report
Another episode of the Performance Marketing Association Industry Report is up and ready for your listening pleasure. The podcast, dedicated to the most pressing issues impacting advertisers,...
View ArticleClik here to view.
Ask the Experts: Growing Your Lead Database
Welcome to Ask-The-Experts, where tap the vast knowledge of our members for answers to your burning question. This week’s answer comes from Troy O’Bryan, Co-founder and Chief Response Officer of...
View ArticlePMA Member Spotlight: Response Capture
We talked with Troy O’Bryan, Chief Response Officer at Response Capture about the challenges in lead generation, outsmarting fraudster and more. What’s the biggest challenge now facing the lead gen...
View ArticlePMA Member Spotlight: CPA Detective
CPA Detective CEO, David Sendroff answered a few questions for us and explained the current state of fraud detection, the impact of new education guidelines, the benefits of being proactive and more....
View ArticleSearch Still Leads Online Ad Spend
A new report from market research firm eMarketer shows that the US online advertising spend is expected to grow 20 percent this year with video remaining the fastest-growing format and search gaining...
View ArticleClik here to view.
New B2B Opportunities Abound for Lead Gen in Manufacturing Sector
More performance marketers are targeting the Business-to-Business (BtoB) space along with the Business-to-Consumer (B2C) market. If you are a performance marketer with B2B experience and are looking...
View Article